Debat: Over de relatie tussen farma, PR en media

'MEDIACAFÉ' MEETS 'GRAY CELLS'

ABOUT THE RELATIONSHIP BETWEEN PHARMA, PR AND MEDIA

The communications sector has been enormously professionalized in recent years, also in the pharmaceutical world. Information about medical subjects has never been so accessible, for the citizen/patient/consumer, but also and certainly for the journalist. Who benefits most from this situation, the patient or the industry? What role does the science journalist himself play? A debate withLeo Neels(Pharma.be, Belga and UA), Marleen Teugels (Artevelde Hogeschool), Joop Bouma(Trouw), < strong>Hendrik Cammu (VUB and UZ Brussels) and moderator Dieter De Cleene (EOS).